Creatives typically admire other Creatives. We watch video after video, interview after interview, read blog after blog. The problem is although we’re exposing ourselves to a lot of information, we’re usually not soaking that information in. I recently tried to change this and it led to the most complex, most insane creative project I’ve ever undertaken. Here’s what happened:

INGREDIENT #1

I was watching my daily fix of Chase Jarvis Live, a great episode with Tim Ferriss where Tim shares a ton of wisdom nuggets. During the interview at one point Chase says that a lot of his client work comes from his personal projects. He says that he funds these personal projects with his own money. Pause. That’s tip number one, when you’re learning information online you need to pause the video or stop reading the blog and just think about the idea you just heard. Give it at least a minute, then continue. This helps your brain isolate the idea and makes it easier to recall later.