The Risking Gravity Campaign is a video series about extreme sport athletes in 4 cities throughout Europe who push the limits of what other’s consider to be possible. The campaign tells the athletes’ stories, why they choose to take risks, what excites them about their sport, and how it’s helped them with the rest of their lives.

We want this campaign to inspire young people to get up and go after what they admire. We want to show that these athletes aren’t daredevils, they’re just regular people who choose not to limit themselves to the standards set by others.